The Bethesda Store is the flagship merchandise store for all of Bethesda Softwork’s video game properties, including Fallout, The Elder Scrolls, DOOM, Wolfenstein and others. This e-commerce site is designed to showcase officially licensed items that are created by ThinkGeek Denver.
The front end is designed to match the brand guidelines and aesthetic of the http://bethesda.net site for all of Bethesda Softworks’ games. This execution is particularly challenging because of the limited markup used in the front end. Pulling off this design makes the Bethesda Store one of our favorites in the catalog.
The branded stores for ThinkGeek Denver each use a common core theme and rely heavily on front end magic to make them individually unique. Every view in Magento 1.x is customized to allow for quickly skinnable and deployable e-commerce stores, the idea being that the online stores themselves ought to be a low maintenance component of the overall end-to-end manufacturing, sale and distribution of white label merchandise.