The Playstation Gear Store is the flagship US-based merchandise store for all of the Sony Playstation first party titles. Franchises include the God of War, Last of Us, Uncharted, Ratchet & Clank, Horizon Zero Dawn and many more. This e-commerce site is designed to showcase officially licensed items that are created by ThinkGeek Denver.
The front end is designed to mimic the brand and design aesthetic of the Playstation family of websites.
The branded stores for ThinkGeek Denver each use a common core theme and rely heavily on front end magic to make them individually unique. Every view in Magento 1.x is customized to allow for quickly skinnable and deployable e-commerce stores, the idea being that that the online stores themselves ought to be a low maintenance component of the overall end- to- end manufacturing, sale and distribution of white label merchandise.