The Bioware Store is the flag ship merchandise store for all of Bioware’s video game properties, Including the Mass Effect and Dragon Age series. This e-commerce site is designed to showcase officially licensed items that are created by ThinkGeek Denver.
The front end is designed to match the color palette of the two franchises that Bioware exclusively produces. When a user selects a product or game category the website will change the layout and UI to compliment the colors and aesthetic of each game.
The branded stores for ThinkGeek Denver each use a common core theme and rely heavily on front end magic to make them individually unique. Every view in Magento 1.x is customized to allow for quickly skinnable and deployable e-commerce stores, the idea being that that the online stores themselves ought to be a low maintenance component of the overall end- to- end manufacturing, sale and distribution of white label merchandise.